True North Develops First-line Leaders
Leadership Development for First-line Leaders
You earned the responsibility. Now learn how to lead the people.
Most first-line leaders are promoted because they're good at the work. Then suddenly they're expected to motivate people, handle conflict, communicate expectations, give feedback, and make decisions that affect an entire team.
Nobody handed you an instruction manual.
True North Coaching & Leadership provides practical leadership development for new and developing supervisors in Brevard County and beyond—helping you understand yourself, understand your people, and take the next right step.
Find your edge. Lead with direction. Take the next step.
Services
45 min
1 hr
1,200 US dollars
4 hr
2,500 US dollars
The True North Framework
Direction before motion. Alignment yields action
Feeling Stuck?
You already know something needs to change.
Maybe you have a goal but don't know where to start.
Maybe you feel overwhelmed by the size of the challenge.
Maybe you're busy but not making meaningful progress.
You don't need more motivation.
You need a clear next step.
Through the True North Framework, I help individuals, partners, and teams gain clarity, align their efforts, and take action toward what matters most.
M-Power Your Journey
New Year - New You!
In January of 2026, I had the opportunity to be interviewed by Lorna Greyling on M-Power TV on YouTube. We explored what it means to live and lead with alignment rather than simply staying busy.
In the conversation, we talked about why effort alone doesn’t always create progress, how clarity of direction changes the way we move, and why alignment often matters more than speed.
These themes sit at the heart of my work — helping individuals, partners, and teams move forward with purpose instead of pressure.
If you’ve ever felt like you’re working hard but still not quite heading where you want to go, I think you’ll find this conversation meaningful.
Direction before motion. Alignment yields action.
True North: Principles for Leading with Trust and Purpose
The leadership book you wish you'd had 20 years ago.
Most leaders are promoted because they're good at the work—then expected to figure out how to lead people along the way.
*True North* combines timeless leadership principles with practical management tools you can put to work immediately. Through the True North Compass, TERM-C framework, and a people-first approach to leadership, you'll learn to build trust, align values with action, communicate with purpose, and lead with greater confidence.
Whether you're leading for the first time or have spent years supervising others, *True North* offers practical principles you can use from day one—and continue applying throughout your leadership journey.
**Find your compass. Lead with trust. Take the next step.**
Control Panel: A Non-linear Guide to Focus, Beliefs, and Identity
Before you can lead others well, you have to learn how to lead yourself.
Most of us already know more than we consistently put into practice. *Control Panel* is about understanding the internal programming behind your behaviors—your beliefs, reactions, habits, focus, and emotional state—and learning how to adjust them intentionally.
Built around the concept of **bearing alignment**, the book provides practical tools for recognizing what's driving your response, interrupting patterns that aren't serving you, and choosing behaviors that better align with your values and goals.
This isn't about becoming someone different. It's about gaining greater control over how you show up—whether you're facing stress, limiting beliefs, difficult decisions, or simply feeling stuck.
Read it cover to cover or go directly to the challenge you're facing.
**Understand the programming. Adjust the controls. Take the next step.**
TESTIMONIALS
I had a great experience with Jim Dixon being my coach. He opened my eyes to quite a few things that I never thought possible. I served in the United States Marine Corps and I have PTSD. Jim's coaching made me realize that I was a survivor and that I have success in my life. Due to Jim’s coaching it’s helped me positively to look at the future and goal-setting in a better light. If you’re need a great coach go to Jim Dixon he’s awesome and he’ll help you like he helped me.
Jason Lee - Former Marine
Working with Jim over these last couple months has been great. He's helped me work through some self-induced limitations that I was not even aware were holding me back.
He tailored his methods to suit how my internal processes function, and helped me to take more active control of situations. More importantly, he's shone a spotlight on the workings of my own mind, so that I can be mindful of my own strengths and idiosyncrasies.
He's guided me to be able to explore my own core beliefs so that I can leverage my actions to their best potential. This isn't a coaching program to get me to conform to any specific “correct” way of doing things. It is a bespoke program which allows me to highlight my own internal processes and make my own way of doing things most efficient.
Jim is great and very grounded in reality. His insight and know-how are unparalleled, and he has a knack for helping others unlock their own potential through very practical means.
Chris Haun - Chemist
I had a wonderful experience! Jim Dixon's coaching helped me through one of the most challenging times in my life. He helped me get back on my feet and find direction for the next phase of my life.
Charis Peterson - BSA Representative
Jim Dixon offered me insights and resources previously unknown to me that have enhanced my quality of life.
Luther Setzer -
About Me:
My name is James Dixon
I started True North Coaching & Leadership because I've seen what happens when capable people are given responsibility for leading others—but aren't always given the tools to do it well.
I proudly served in the U.S. Navy for nearly 23 years, leading, training, and developing people in high-responsibility environments. After retiring, I continued working in leadership as a Project Manager and Government Contractor, and later as a Training and Calibration Manager in the pharmaceutical industry.
Along the way, I learned that leadership isn't about having all the answers. It's about building trust, understanding people, setting clear direction, and helping others succeed.
I hold a Bachelor's degree in Management and a Master's degree in Leadership, and I've continued my development through coaching, behavioral, and leadership training. That combination of education and real-world experience shapes the practical approach I bring to True North.
My faith is also foundational to how I view leadership. I believe we're called to use what we've been given well—to lead with integrity, serve others, and move with purpose.
Whether you've just become responsible for your first team or you've been leading for years and know something needs to change, you don't have to figure out everything at once.
**Find your edge. Take the next step.**
